4 Benefits of the New Messaging Function on LinkedIn Company Pages

Up until now, LinkedIn users could only message other LinkedIn members, and there was no simple way of messaging company pages. The new functionality breaks down that barrier and facilitates two-way conversations between people and brands.

The update provides a great opportunity for your organisation to make yourself more easily available to your audience on LinkedIn.

How it works

Company Page Messaging introduces a ‘message’ button on company profiles, enabling visitors to initiate direct conversations with businesses. It’s controlled through the inbox settings, allowing business admins to view message sent to their organisation alongside their personal inbox. These messages can be categorised under different conversation topics. So what are the benefits for organisations and their audience?

Enhanced Direct Communication

With attention spans continuing to shrink, efficient channels to connect are more important than ever. The new messaging function enables companies to directly communicate with followers and potential clients, reducing the time lag in responses and fostering a more personal connection. This immediacy can be particularly beneficial for small businesses and startups looking to establish a strong market presence.

Better Leads

With the ability to respond promptly to inquiries, companies can now provide personalised customer service. This direct line of communication allows for real-time feedback, complaint resolution, and customised advice, enhancing the overall customer experience and satisfaction.

Brand Boosting

Engagement goes beyond mere likes and comments. The new messaging function allows for deeper conversations and interactions with your audience. By engaging in meaningful dialogue, companies can strengthen their relationships with their community, creating a tighter relationship.

Feedback and Insights

Engaging with your audience directly provides valuable insights into their preferences, pain points, and expectations. This real-time feedback acts as market research, informing product development, marketing strategies, and content creation, ensuring your business stays ahead of the curve.

Final thoughts

Have a go! Start exploring the new messaging function on your LinkedIn company page and engage with your audience, understand their needs, and see how it works for your business.

Looking to grow your organisation’s social media presence? Get in touch and see how we can help.